Redesign of an online shop for lighting equipment

Client:

Unilight specialises in the sale of domestic and industrial lighting equipment. Their list of products includes: chandeliers, lamps, floor lamps, street lighting, stabilisers, office fixtures, etc. The customer operates in Ukraine, for the most part.

Task:

The client ordered a redesign of e-shop.Our designers had to prepare a more modern, comfortable and easy to use interface. The website had to generate more orders. The client has a huge product catalogue, so the ease of navigation on the site directly affects the number of sales. The simplerthe easier the usability of the site, the more likely the user will make a purchase.

Solution

The main problem with Unilight's website was the uncomfortable interface and outdated design. The catalogue navigation appeared illogical, the site deterred customers more than it attracted them.We decided to focus on simplifying the overall structure of the site.
The online shop includes a list of functions:introduces the company, presents the product. It also includes shopping cart optionsand checkout. We have tested the full functionality of the website, eliminated bugs and configured the correct operation of blocks and buttons.