+40725244953

+40725244953

Handling large orders in CRM. Bitrix24 for catering

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About our client

We were approached by the management of BOX Catering's Kiev and Odessa ready-to-eat delivery service. The company is in demand in both B2C and B2B segments. Therefore, the customer works with retail orders through the call centre, and with corporate orders through the sales department.
The specialists of BOX Catering did the basic configuration of Bitrix24 independently after consultation with the integrator. Including integration with the B52 accounting system (which commands respect from us as integrators).

However, some logical errors were made in setting up the CRM. This was due to a lack of knowledge of the full functionality of the system. As a result, in some areas of work, CRM became more of a complication than a simplification.In order to organize work with corporate orders in CRM (with multiple locations, different menus and delivery time) it was necessary to modify or, rather, fine-tune the other methods of Bitrix24. At the same time, it was necessary not to break the already configured exchange with the accounting system.

Alexandra BajurAnalyst at BOX Catering“We were using Terrasoft previously, but we soon realized that this CRM doesn't allow us to work in the same information field. We used several programs to send the order to the workplace, and the sales department worked with documentation and invoices manually. And in general the logic was complicated. To add functionality, we had to spend a lot of time and extra money, and the fees for using the system were already quite high compared to others”.

Project objectives
1. Set up work with corporate orders: track the relationship between the general order and each specific order in the accounting system.2. Simplify work in the system: reduce the volume of notifications, tasks and number of funnels.3. Create a business process to account for tasting sets via manager approval.4. Create a multi-sales business process - multiple deliveries, orders within a single B2B sale.
What has been done for the project:
A customer works with the B52 accounting system. When generating an order, which includes several sub-orders, e.g. for a roadshow, buffet and banquet, etc., there was "broken" logic in the system via funnels and Bitrix24 robots.
This solution implied an excessive workload on the staff. The duplicate tasks did not show a link to the overall order. As a result, there was an avalanche of tasks per day falling on employees. Those orders which were formed prematurely were mixed up with the current ones and turned into a continuous stream of notifications. Soon the employees simply started ignoring the incoming tasks.
To fix the chaos in the CRM, we used the "universal lists" tool.
"Universal lists" in Bitrix24 is a kind of Excel spreadsheet, which is also an additional layer of data nesting.

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In the universal lists, a link logic was organised between the main, corporate order, (the "parent") and the orders transferred to B52 (the "child"). In this case customer data (order nomenclature, dates, delivery addresses and times, etc.) are transferred from the "parent" to each "child" automatically. The unique data (time, place, etc.) is prescribed by the manager as part of the business process.

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When a corporate order has been fully formed, requests to employees were created within it. On the day the order is shipped, the manager presses one button and activates all the orders (transfers them to work). This way there was no confusion in the employees' CRM as to which order needed to be fulfilled.

Simplifying work in the system

The initial setup of the Bitrix24 system was done by the client himself. At the time, all work with orders was built on funnels and robots. Since BOX Catering has both a call centre and a sales department, the distribution of customers and work on orders was confusing. The more funnels, the more time the manager spends on proceedings rather than on the sale itself.

Therefore, we suggested switching to a classic CRM model with leads, which reduced the number of funnels and greatly simplified the work.

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Business process for accounting for tasting sets
For corporate customers, BOX Catering provides tasting sets. This service is offered and arranged by the sales manager and approved by the management. Since each customer may have several tastings, we have set up a business process whereby all of them are recorded in the customer card. A tasting confirmation request is automatically sent to the manager and also saved to the card.
What the client got:
1. Reduced operational burden.2. Transparency of processes.3. CRM shows the connection of companies and completed sets with retention of authorisation from the manager.
Alexandra BajurBOX Catering analyst“Now the sales managers have everything flying, the work has become much easier and faster. We have got a single place to carry out all the processes in the company: we have set up work with orders without switching between programmes, connected IP-telephony, open lines, mail for mailing to customers. There are still many additional settings in the pipeline, most notably end-to-end analytics”.

If you are interested in the possibility of implementing Bitrix24 in your business, you can contact our manager and get a detailed consultation.

Do you have any questions?

Leave a request and our manager will contact you shortly!

Contacts

latigid.qs4%40eciffoBulgaria, Burgas, ap.complex "Perla" 7, fl.7, ap.14
+40725244953
Portugal, city of CoimbraC. Com. Atrium Solum, Av.Elísio Moura, 101
+351910777651

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